Client - FMCG brand with 3 years of market exposure.
Pain Point - Lack of lead and zero engagement with the community.
Platform - Instagram
Types of content pillars used - Informative, Behind-the-scenes, Social Proof, Promotional, and Meme content
Before - Completely dead account with zero engagement. The client struggled to connect with the audience. Organic growth was absent.
After - I started posting audience-centric content consistently 3 times a week. Focused on having a clear brand voice that helped the brand connect with its audience. The result was slow but within 2 months span, it was visible. The reach grew, and so did the engagement. Several posts of went viral garnering engagement for 1000+ likes and 50+ shares. We were also able to revive the dead account interaction with its audience.
Social Proof - Here is the account analytics that garnered 18k+ impressions and 12k+ engagements within 2 months.
01 Mar 2023