Objective:

This post is part of my portfolio project on personal branding for thoughtful, design-first founders. I chose Shriya Seshadri, founder of Summer Owl Studio, a quiet, intentional brand design studio, to show how soft storytelling and deep creative reflections can stand out on a noisy platform like LinkedIn. The goal? To craft posts that feel true to her voice and resonate deeply with the right people.

What I Focused On:

• Studying her existing voice across her website, Instagram, and brand work to write how she would

• Using Jatin Modi’s viral-worthy LinkedIn framework (Odd Hook → First Person → Harsh Truth → Positive Examples → The End)

• Writing 3 original posts that reflect the slowness, sensitivity, and substance that Summer Owl stands for

Time Taken: 1–2 days (audit, post ideation, and writing)

Tools Used: LinkedIn, Instagram, Summer Owl’s website, Notion, ChatGPT (for structure feedback)

Who Should Check This Out:

If you’re a creative founder, brand strategist, or agency founder who leads with intention, values design deeply, and wants to post without “hacking the algorithm“, this one’s for you. Let’s chat.