Objective:

This post is part of a personal branding series I’m building for founders who don’t just launch products, they live them. I picked Vibha Harish, the founder of Cosmix, to show what it looks like when wellness storytelling is intimate, raw, and deeply grounded in lived experience. Especially in D2C, people follow products, but they believe founders.

What I Focused On:

• Studying her current narrative style: gentle, honest, healing-first

• Building sample posts that sound like her inner voice—not marketing

• Using Jatin’s Odd Hook → First Person → Harsh Truth → Positive Examples → End format, while honoring her softness and depth

Time Taken: 1–2 days for audit, ideation, and writing

Tools Used: LinkedIn, Notion, ChatGPT (for framing + clarity)

Who Should Check This Out:

Perfect for founders in wellness, skincare, or D2C lifestyle who want to stand out without sounding salesy. Also relevant for content leads and brand strategists trying to build heart-first brands that don’t shy away from real-life struggle. If your brand voice lives at the intersection of healing, honesty, and handmade care, this is the strategy you need.

Your founder story doesn’t need polish, it needs presence. And Vibha shows us exactly how that’s done.