Objective: This post is part of a personal branding series I’m crafting for founders whose voices shape not just companies, but categories. Deepinder Goyal is one of those voices. In an ecosystem often obsessed with exits and valuations, he talks about delivery riders, customer complaints, and unscalable experiments. That’s rare, that’s worth building on.

What I Focused On:

• Zoomed in on how he balances scale with scrappiness

• Captured the builder’s POV behind drone kitchens, AI tools, and 2AM deliveries

• Kept his voice direct, visionary, and stripped of fluff, just like his posts

Time Taken: 1.5 days for LinkedIn audit, Zomato product history, and narrative mapping

Tools Used: LinkedIn, Zomato, ChatGPT (for frameworks)

Who Should Check This Out:

Founders building tech-first operations companies, especially in food, logistics, SaaS or AI. Also useful for brand teams trying to position their CEOs as public thinkers, not just operators.

You don’t need to go viral to be memorable.

You just need to say things worth remembering.

And Deepinder does that, quietly, powerfully, again and again.