Objective:

This post is part of my portfolio project on personal branding strategy for founders. I picked Shrey Agarwal, the co-founder of Alt Carbon, a climate-tech startup using Enhanced Rock Weathering to remove CO₂ from the atmosphere. The goal was to spotlight how science-led storytelling can still feel grounded, raw, and powerful—especially when told from the field.

What I Focused On:

• Auditing his tone, cadence, and content across LinkedIn to capture his real founder energy

• Using Jatin Modi’s viral framework (Odd Hook → First Person → Harsh Truth → Positive Examples → The End) to write narrative-rich, high-trust content

• Crafting 3 original founder posts that feel gritty, mission-first, and emotionally engineered—just like climate work really is

Time Taken: 1–2 days (includes audit, ideation, and writing)

Tools Used: Notion, LinkedIn, ChatGPT for structure refinement

Who Should Check This Out:

If you’re building in climate-tech, deep-tech, or any mission-driven category where your story is your differentiator—this one’s for you.

Especially relevant for founders, brand strategists, and content folks trying to turn complexity into connection.

Let’s connect if you’re ready to sound like a real person and a credible founder—without losing either.