This one’s close to my heart — a self-initiated branding project I took up to challenge my creative brain and sharpen my brand strategy skills. I created a complete identity for a fictional cafe called “Cafe Muse” — think of it as a space where art meets caffeine, and every detail feels intentional.

The goal? Build a vibe. Not just a logo or a color palette, but a whole personality that people could emotionally connect with. A space that felt cozy but cultured, aesthetic yet approachable. A place Gen Z would proudly post on their stories, and creatives would keep coming back to for inspiration (and oat milk lattes).
 

I kept things crisp and soulful — from defining the brand story and tone of voice, to playing with typography that whispered calm but carried confidence. Color psychology was big here too. The entire identity had to visually evoke warmth, muse energy, and a sprinkle of nostalgia.

Took me around 1.5 hours, from sketching the initial vision to creating the final design assets and mockups. I used Canva for layout and design flow, and Notion to map the strategy — because let’s be real, I love clean visuals and clutter-free brains.

Why I did this? Because brand storytelling deserves more love. And because I believe good design isn’t just seen — it’s felt.

If you’re someone building a brand that needs to feel like a whole mood — we should talk.