Cafe Muse Brand Identity
Objective:
This was a self-initiated branding project where I created a full identity for a fictional cafe, “Cafe Muse”, a space where art meets caffeine. The goal was to build a vibe, not just a logo, but a brand people could emotionally connect with.
What I Focused On:
• Defining the brand story and tone of voice
• Typography that’s calm but confident
• Color psychology to evoke warmth and inspiration
• Creating a visual identity that felt cozy yet cultured
Time Taken: 1.5 hours
Tools Used: Canva, Notion
Who Should Check This Out:
If you’re building a brand that needs to feel like a mood, not just a logo, we should talk.
05 Feb 2025
Keywords
Brand Identity
Content Creation
