We ProdWrks have conversations with product leaders and publish thought leadership articles and feature stories. These conversations provide many insights into product dev, user research, product management, etc.

Objective: This is a conversation with Rajneel Kumar, the co-founder and head of product and engineering at coto. Rajneel also had been in influential positions at various companies in the media and entertainment industry, like Zee5, Viacom, ALTBalaji, Reliance, etc. 

This conversation provides insights into Coto's vision and mission, a groundbreaking platform designed to empower women through meaningful discussions, engagement, and monetization opportunities. 

Timeline: Roughly around 3-4 days, which includes reaching out through PR, preparing a questionnaire, having a call, and finally writing and publishing the interview.

Charges: A ballpark estimate would be around ₹3000 to ₹5000.

Tools Used: The story is purely based on research and our conversation. I relied on various press releases to find gaps and prepare the questionnaire for writing and editing software such as Google Docs, Grammarly, and Hemingway Editor. Additionally, I used my expertise and knowledge in the subject matter to ensure the accuracy and relevancy of the questions and, in turn, the answers and the content. 

Organization: This project was done for Prodwrks, where I work as a Multimedia Journalist.