To Share, or Not to Share – OTT Industry’s Password Sharing Dilemma

We at ProdWrks have conversations with Industry Leaders and publish Thought Leadership Articles and Feature Stories. These conversations provide many insights into product dev, user research, product management, etc.

Objective:This is a conversation with Divya Dixit, an independent strategy consultant for Media Companies who have been in leadership positions at organizations of the likes of ZEE5, Sony, UTV, Tata Docomo, ALTBalaji, to name a few. 

This conversation provides detailed insights into password-sharing policies of OTT players and how they affect platform revenue and user behavior

TimelineRoughly around 3-4 days, which includes reaching out to Divya on Social Media Platforms, preparing a questionnaire, having a call, and finally writing and publishing the interview.

Tools UsedThe story is purely based on research and our conversation. I relied on various press releases to find gaps and prepare the questionnaire. For writing and editing software such as Google Docs, Grammarly, and Hemingway Editor. Additionally, I used my expertise and knowledge to ensure the accuracy and relevancy of the questions and, in turn, the answers and the content. 

Organization: This project was done for ProdWrks, where I work as a Tech Journalist.

09 Nov 2023

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