Campaign Purpose:

Create relatable meme content that highlights the shift from traditional resumes to proof of work in modern hiring.

Concept Overview:

This meme uses a popular internet meme format to compare old hiring mindset with modern proof-of-work culture through Fueler portfolios.

Content Focus:

• Proof of work vs resumes

• Hiring and recruiter expectations

• Portfolio-based opportunities

• Gen Z and internet meme culture

Target Audience:

Students, freshers, freelancers, and young professionals.

Key Message:

Degrees and resumes can help, but proof of work is what truly builds trust in modern hiring.