Campaign Purpose:

Create relatable meme content around hiring culture, recruiter expectations, and proof of work using iconic Indian meme formats.

Concept Overview:

This meme recreates the famous CID investigation format to show how recruiters react when candidates claim strong skills but fail to provide proof of work through a portfolio.

Content Focus:

• Recruiter and HR mindset

• Resume vs proof of work

• Portfolio importance in hiring

• Career and job hunting humor

Target Audience:

Students, freshers, freelancers, and young professionals.

Key Message:

In modern hiring, skills become more valuable when backed by visible proof of work and portfolios.