Objective:

Create relatable meme content for Fueler that promotes proof of work over traditional resumes.

About This Project:

This meme campaign focuses on career struggles, portfolios, hiring, resumes, job hunting, and proof of work using relatable internet meme culture and Gen Z humor.

What I Created:

• 5 original meme creatives

• Career and hiring related meme concepts

• Instagram-friendly content for engagement and shareability

Target Audience:

Students, freshers, freelancers, and young professionals.

Core Idea:

Fueler helps professionals showcase proof of work through portfolios instead of relying only on resumes.