This is how I helped a trade school business in Georgia, USA with their google ads account scale the leads by 8 times within the first month, that too with the same monthly budget of USD $8000

Please find the project specifics below:

Goal:
 - Reduce cost/lead
- Grow the leads within the same monthly budget of USD $8000

Tools & Technologies used:
- Google Ads
- Google Analytics
- Google Tag Manager

Challenge:
The Georgia state-based trade school has been running Google ads account from past several years, but CPL (cost-per-lead) has not been high and above their expectations.

Approach:
- Restructured the account based on top-converting themes/services
- Prioritized the budget allotment to the top performing keyword themes
- Added account-wide negatives to counter irrelevant searches and prevent wasted ad spend

Result/Outcome:
By careful account restructuring and proactive account-wide negatives addition the trade schools account saw 8x increase in the leads and a whooping 900% drop in CPL (cost-per-lead)