I created a lead generation framework for a B2B SaaS startup to build a predictable sales pipeline.

Challenge:
Many early-stage SaaS companies rely on referrals and random outreach. I wanted to design a process-driven system that consistently generates qualified leads.

Approach:
1️⃣ Defined the Ideal Customer Profile (ICP) — by industry, team size, and decision-maker roles
2️⃣ Built prospect lists using LinkedIn Sales Navigator, Apollo, and Crunchbase
3️⃣ Set up a multi-channel outreach plan (cold emails, LinkedIn, and warm calls)
4️⃣ Used lead scoring and engagement tracking to prioritize effort

Result:
Improved reply and meeting booking rates by 30–40% and created a predictable lead engine for scaling.

Skills shown: Lead Generation · B2B Sales · Business Development · Prospecting · Outreach Strategy