Demand Generation with a Bootstrap Budget
I designed a low-cost demand generation strategy for early-stage startups to increase brand awareness and inbound leads.
Challenge:
Startups often lack ad budgets but need visibility. My focus was on organic, value-driven demand generation.
Approach:
1️⃣ Clear messaging and consistent value proposition across all touchpoints
2️⃣ Organic channels — LinkedIn posts, webinars, and thought-leadership content
3️⃣ Community engagement — joining discussions, offering insights, and positioning the brand as helpful
4️⃣ Light retargeting only for high-intent users
Result:
Doubled inbound demo requests within 2–3 months using only organic outreach.
Skills shown: Demand Generation · Marketing · Growth Strategy · Brand Awareness · B2B Marketing
25 Oct 2025
Keywords
Demand Generation
Marketing Strategy
Growth Hacking
Brand Awareness
B2B Marketing
Organic Growth
Inbound Marketing
Startup Marketing
