Objective of the Project:
To develop and execute a robust Direct-to-Consumer (D2C) strategy to elevate Responsible Whatr’s digital presence and brand authority, while also identifying growth pathways in the B2B segment.

Key Contributions:

- Led the D2C strategy roadmap covering brand positioning, competitor benchmarking, keyword strategy, and online visibility enhancement.

- Designed B2B expansion strategies, including potential partnership models and entry points.

- Built a holistic brand visibility and discovery framework, aligning content strategy with SEO and platform-specific audience behavior.

Tools Used:
Google Trends, Google Analytics, Notion, Excel, Canva, PowerPoint

Highlight:
Responsible Whatr was the official hydration partner at the G20 Summit 2023 in New Delhi, replacing plastic bottles with spring water packaged in 70% recycled aluminium cans. The brand served world leaders and delegates, reinforcing its position as a leader in sustainable, plastic-free hydration solutions.