Product, Growth & User Retention Strategy for a Self-Growth App

Background

Wizdom is a self-growth app that helps users learn and grow in 15 minutes a day from non-fiction books, courses, and podcasts. The app offers a variety of content, including books, courses, podcasts, and articles.

Learnings

In order to improve the engagement, retention, and value of Wizdom for users, I created a deck that answered the following questions:

  • How can we improve engagement and retention on Wizdom?
  • How can we personalize Wizdom better for users?
  • How can we create habits for users?
  • What content can we add to make Wizdom more valuable to users?

What I did

I based my deck on the following research:

  • A study by the Pew Research Center found that 63% of Americans say they have learned something new from a podcast in the past year.
  • A study by the McKinsey Global Institute found that upskilling and reskilling can boost employee productivity by up to 25%.

Based on this research, I made the following recommendations for improving Wizdom:

Personalize the user experience

  • Recommend content based on the user's interests.
  • Provide users with notifications about new content.
  • Allow users to create custom playlists.

Make the app easy to use

  • Make the app visually appealing and easy to navigate.
  • Organize the content in a way that is easy to find.

Offer a variety of content

  • Add more books, courses, podcasts, and articles from a variety of genres.

Incentivize users to engage

  • Offer rewards for completing challenges, reading articles, or watching videos.

Make the app social

  • Allow users to connect with each other and share their thoughts on the content.

PS : I shared this deck & my research with Wizdom's Founder. As a result, I was offered an internship as a Product & Growth Intern in their team!

15 Feb 2023


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