FamPay is a financial services app for Gen Z users in India. The app offers a variety of features, including a virtual debit card, a rewards program, and a peer-to-peer payment system.
In order to improve the engagement, retention, and value of FamPay's rewards program, I conducted a case study. I analyzed the following data points:
What I did :
Based on my analysis of the data, I made the following recommendations for improving FamPay's rewards program:
PS: This was an assignment for the interview process at FamPay. I was offered an internship as a Partnerships & Growth Intern in their team!
19 Dec 2022
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