Crafting a logomark that seamlessly merges the realms of cutting-edge technology and traditional agriculture, while remaining welcoming and approachable to the farmers of South India. The logomark needed to resonate with the farmers and reflect the organization’s commitment to their growth and success.

An equally vital challenge was curating a color palette that embodies the organization's core values and conveys its message in a way that is both clear and relatable to South Indian farmers, helping to foster trust and understanding.