Secondary Research at Swiggy
As part of my cohort program in product management, I was tasked with conducting secondary research to identify why users were leaving Swiggy and migrating to other platforms.
Project Brief
You are the Product Manager at Swiggy
Harsha, founder of Swiggy realized that users were leaving the platform and migrating to other platforms
Swiggy wants to increase customer loyalty and retain customers.
During the building process, Swiggy wants to understand the user pain points and requirements.
As a PM, you are asked to talk to the users and understand the problems and needs of the users
As a starting point, conduct secondary research on the food delivery industry before reaching out to users
19 Apr 2023
Keywords
Product Secondary Research
