Project Brief

Zomato has recently launched nationwide delivery. How can Swiggy increase customer loyalty and retention while also attracting new customers in a competitive market?

Objective: Describe what is the ideal future you want to have once this project is finished. What is the outcome you’re looking to get out of this?

Key results and success criteria: How will you know the project was successful once it’s finished?

Problem/opportunity: What product/experience problems exist? 

Target audience: Describe the target audience for this project.

Scope: What’s in, maybe and not in the scope 

Ways of working: Team routines, communication modes, collaboration tools etc.