As part of my Product Management cohort program, I was tasked with conducting in-depth interviews with users to identify why they were leaving Swiggy and migrating to other platforms.

Project Brief

You are the Product Manager at Swiggy
Harsha, founder of Swiggy realized that users were leaving the platform and migrating to other platforms 
Swiggy wants to increase customer loyalty and retain customers.
Swiggy wants to understand the user's pain points and requirements during the building process
As a PM, you are asked to talk to the users and understand the problems and needs of the users

Assignment:-

Guiding questionnaire for the IDP

Execute the In-depth Interviews (talk to at least 5 users)

Interview Transcripts

Insights from the discussion (2 pages)