Designed a full-funnel Meta Ads strategy for beatXP to drive sales for new product launches — Unbound Smartwatch and Echo XPods — using a ₹30 lakh budget within 30 days.

Objective:
Sell 2000 units with an AOV of ₹2500, while maintaining clean funnel separation and zero budget leakage.

🔍 What I Worked On

Conducted market research on Indian smartwatches & TWS categories to identify pricing, creative, and positioning gaps

Built buyer personas based on age, interests, and purchase intent

Structured Meta campaigns into Awareness, Consideration, and Conversion phases

Allocated ₹30L strategically:

Awareness – 30%

Consideration – 25%

Conversion – 45%

Created separate campaigns & audiences for each funnel stage to avoid overlap

Selected high-performing ad formats (Reels, Carousel, Collection, Retargeting ads)

Defined clear KPIs per stage (Reach, CTR, CPA, ROAS)