This project was focused on building and optimising Aurum’s Instagram presence from scratch for the month of December.

I handled the complete process — from strategy planning to content execution — with the goal of improving brand visibility, engagement, and profile discoverability.

🔹 What I Worked On

1. Content Strategy & Planning

Created a monthly content calendar for December

Planned content mix focusing on:

UGC-style reels

Collaboration-based content

Visually stunning static posts

Value-driven carousel posts

Aligned content ideas with brand positioning and audience interest

2. Instagram Page Setup & Optimisation

Created and structured the Instagram page

Optimised bio, username, and highlights

Implemented SEO-friendly keywords for better reach and discoverability