Role: Senior SEO Analyst
Project Type: Blog Refresh & Optimization
Date: January, 2025
 

The Challenge 🧩

An eCommerce website, selling door hardware, had 5 unoptimized blog posts that were... well, kinda collecting digital dust.
My mission? Help those blogs show up in SERPs, stand out, and start driving real traffic again.

Goals 🎯

- Organic traffic improvement required
- See better keyword rankings 📈
- Refresh the content for better engagement 
- Increase blog-driven conversions

What I Did 🧐

1. Deep Content Audit:
Took a microscope to each blog — finding outdated info, SEO gaps, keyword opportunities, missing schema, and UI/UX issues.

2. Keyword Research Makeover:
Mapped fresh, high-intent keywords using Ahrefs, SEMrush, and good old Google Search Console.

3. Full Content Refresh:

- Added missing schema markups, FAQs, updated stats
- Collaborated with Writers to churn fresh, relevant content for the existing URL
- Cleaned up heading structures (hello, new H1s and H2s!)
- Added smart internal links 🔗 to product pages, category pages, etc. to strengthen site authority

4. On-Page SEO Tune-Up:

- Updated new meta titles and descriptions for that juicy CTR boost 
- Included visually appealing CTAs to drive better conversions
- Added images and optimized them with alt texts 
- Improved mobile-friendliness and page speed
also,
added an interactive checklist in one of the blogs

5. Tracking + Tweaking:
Submitted the pages for re-indexation on Search Console. 
Kept a close eye 👀 on performance through Google Analytics and Search Console; adjusting as needed over 60 days.

Results (In less than 60 Days!) 📊

Organic Traffic: from just 4 to 158
Keyword Ranking Movement: 6 keywords in Top 3 positions and 374 ranking already
Click-Through Rate (CTR): around +15% improvement overall

Key Takeaways ✍️

- Strong internal linking = massive underrated win 
- A/B testing meta titles/descriptions really does move the needle 
- Schema markups and re-indexation will provide that extra oomph!

Tools I Used 🛠️ 

- Ahrefs
- SEMrush
- Google Analytics
- Google Search Console
- Schema Markup Generator/Validator

Would love to show you the before/after SEO glow-up if you’re curious! 📈✨
🔗 Case study screenshots of live blogs and others