Comprehensive Health Care Services for All Your Medical Needs
From Listings to Lifelines: How We Revamped Sulekha’s Hospital Category 🚑✨
Revamped the Hospital Category at Sulekha through end-to-end product work — from research to launch. Conducted user & market research, built hospital personas (Sad/Medium/Happy), and designed structured W4-format profile pages. Developed renewal nudges to boost retention and launched a centralized Healthcare Hub page for SEO and discovery.
✨ Impact:
85%+ profile completion → stronger trust & engagement
Personalized nudges → improved renewal conversions
SEO uplift → higher organic discovery & traffic
In short: Turned a fragmented vertical into a structured, discoverable, and retention-driven healthcare ecosystem.
01 May 2025
Keywords
Product strategy
Profile credibility
Growth product management
End-to-end product execution
Healthcare discovery
