Seamless Vendor Engagement Through Smarter UX
Claimed Listings, Verified Growth: How I Converted Dormant Profiles into Revenue đź“Śâś…
Transformed Sulekha’s large pool of unclaimed listings into verified, high-trust business profiles through a complete redesign of the “Claim Your Listing” flow. Simplified identity verification with OTP login, added mandatory business info capture, and introduced a proof-submission process reviewed by the verification team. Verified profiles received a Green Tick, boosting trust and unlocking high-quality leads.
✨ Impact:
Massive rise in claimed & verified listings
Verified vendors received significantly better leads
Strong uplift in paid conversions from verified users
Higher authenticity → better marketplace trust
In short: Turned inactive, low-trust listings into verified, revenue-driving profiles — powering growth across the vendor ecosystem.
08 Sep 2025
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