Objective:

To empower consumers and raise awareness about consumer rights through a podcast in collaboration with the Council for Fair Business Practices (CFBP), fostering engagement and advocacy for ethical business practices.

Tools & Technologies Used:

• Podcast Hosting Platforms: Mentza
• Graphic Design Tools: Canva
• Social Media Platforms: Facebook, Twitter, LinkedIn

Target Keywords:

• Consumer Rights
• Ethical Business Practices
• Consumer Advocacy
• Consumer Protection
• Mediation Services
• Consumer Court Cases
• Consumer Education

Challenges and Learning:

• Content Curation: Curating relevant and engaging podcast topics to address consumer concerns and educate listeners about their rights and responsibilities.
• Stakeholder Engagement: Involving various stakeholders, including government agencies, businesses, and consumer advocacy groups, to promote consumer interests and ethical practices.
• Legal Knowledge: Enhancing understanding of consumer protection laws and regulations to provide accurate and informative content on legal rights and remedies.

Result/Outcome:

• Consumer Empowerment: Empowered consumers by providing information and resources to identify key concerns and address consumer-related issues effectively.
• Awareness and Education: Raised awareness about consumer rights and ethical business practices through engaging podcast episodes, reaching a wider audience.
• Stakeholder Collaboration: Fostered collaboration with stakeholders to protect consumer interests and promote ethical standards across sectors.
• Advocacy and Engagement: Encouraged active participation and engagement from listeners in advocating for consumer rights and driving positive change in business practices.
• Mediation Services: Supported consumers in navigating consumer court cases through counselling and mediation services, promoting fair resolutions and consumer satisfaction.

This podcast helped CFBP to educate, empower, and advocate for consumer rights, fostering a culture of ethical business practices and ensuring consumer satisfaction and protection. Through strategic use of tools, targeted content creation, and stakeholder engagement, the podcast serves as a valuable resource for consumers and businesses alike.