Association of Mediation Practitioner

Objective:

To drive marketing and outreach efforts for the Mediation Institute, promoting services and programs while enhancing brand recognition and engagement.

 

Tools & Technologies Used:

  • Content Creation Tools: Canva
  • Social Media Management Platforms: Hootsuite, Buffer
  • Website Analytics Tools: Google Analytics
  • Email Marketing Software: Mailchimp
  • Project Management Tools:  Trello

 

Target Keywords:

  • Mediation Services
  • Conflict Resolution Programs
  • Alternative Dispute Resolution (ADR)
  • Mediation Training Workshops
  • Mediator Certification Courses

 

Challenges and Learning:

  • Virtual Outreach: Adapted marketing strategies to effectively reach and engage audiences in virtual environments, overcoming challenges posed by remote interactions.
  • Content Strategy: Developed compelling content formats (images, videos, infographics) to convey complex mediation concepts in an engaging and accessible manner.
  • Relationship Building: Navigated relationship-building efforts with legal associations and corporate partners to establish collaborative initiatives and expand the institute's network.

 

Result/Outcome:

  • Brand Recognition Increase: Ensured consistent messaging and visual identity, resulting in a 30% increase in brand recognition.
  • Digital Growth: Achieved a 25% increase in website traffic and a 20% growth in social media followers within six months through targeted outreach and marketing activities.
  • Content Engagement: Authored and published 30+ blog posts and articles, driving a 40% increase in website engagement and thought leadership in mediation and ADR.
  • Lead Generation: Organized and participated in 10+ events, resulting in 50+ new leads and partnerships.
  • Strategic Partnerships: Established 5 new strategic partnerships, contributing to a 15% increase in revenue.
  • Institutional Recognition: Successfully empanelled the institute for mediation services with the Bombay High Court, enhancing credibility and expanding reach in the legal community.
  • Collaborative Initiatives: Conducted a successful Mediation Workshop in collaboration with Bombay Bar Association and Mahindra and Mahindra, fostering relationships and showcasing expertise in mediation.

 

By leveraging these tools, overcoming challenges, and driving impactful outcomes, I have contributed significantly to the Mediation Institute's marketing and outreach initiatives, elevating brand visibility and fostering strategic partnerships within the legal community.

01 Jul 2018

Keywords
Community Building

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