By spending $790K on Google ads got $6.8M of sale with 8.6 ROAS for an USA ecommerce store.

Here’s how I did this 👇

👉 Keywords

✔️ Targeted commercial & transactional keywords with broad intent
✔️ Experiment with keyword types from broad to exact
✔️ Filter out the negative keywords daily

👉 Ad set group

✔️ Experimented with product ad sets like single product ad set, best seller, parent/child category
✔️ From targeted audience to custom & lookalike audience I have experimented with everything

👉 Remarketing

✔️ Remarketing ads for abandoned cart, product visitors
✔️ Make custom audience like website action takers like click & scroll, watched videos

👉 A/B Testing

✔️ At ad set level with audience and interests
✔️ At ad level with ad copy

👉 Campaigns

✔️ Search ads
✔️ Shopping ads
✔️ Performance max ads

👉 Assets

✔️ Price
✔️ Callout
✔️ Sitelink
✔️ Headlines
✔️ Promotion
✔️ Structured Snippet

This was a continuous process that got me these results. 

Consistency and data-driven approach matters if you want to see exponential growth!