$1.9M of revenue with 11.5 ROAS with Meta ads for ecommerce store
By spending $169K on meta ads got $1.9M of sale with 11.5 ROAS for an USA ecommerce store.
Here’s how I did this 👇
👉 Experiment with audience
✔️ Started with small cities & budget and then scaled it to higher budget
✔️ From targeted audience to custom & lookalike audience I have experimented with everything
👉 ABO/CBO
✔️ Started with ABO
✔️ A/B testing of audience
✔️ Stop the failed ad sets and scale the success one
✔️ Duplicate the successful campaigns with CBO
👉 A/B Testing
✔️ At ad set level with audience and interests
✔️ At ad level with content and graphics
This was a continuous process that got me these results.
Consistency and data-driven approach matters if you want to see exponential growth!
01 Jan 2022
Keywords
meta ads
facebook ads
paid ads
social media marketing
