By spending $169K on meta ads got $1.9M of sale with 11.5 ROAS for an USA ecommerce store.

Here’s how I did this 👇

👉 Experiment with audience

✔️ Started with small cities & budget and then scaled it to higher budget
✔️ From targeted audience to custom & lookalike audience I have experimented with everything

👉 ABO/CBO

✔️ Started with ABO
✔️ A/B testing of audience
✔️ Stop the failed ad sets and scale the success one
✔️ Duplicate the successful campaigns with CBO

👉 A/B Testing

✔️ At ad set level with audience and interests
✔️ At ad level with content and graphics

This was a continuous process that got me these results. 

Consistency and data-driven approach matters if you want to see exponential growth!