Together with my teammate Pradeep Kumar, I worked on a lead generation campaign for a high-end real estate project. Our goal was to generate qualified buyer inquiries through a structured and optimized Meta Ads funnel — all without disclosing the brand identity.

We handled the project end-to-end:

Campaign strategy & funnel setup

Target audience planning

Creative copywriting & optimization

On-Facebook lead form integration

Budget distribution & daily performance tracking

Campaign Performance (Dec 18, 2020 – Jan 04, 2021):
- 362 On-Facebook Leads
- ₹44.35 Cost per Lead (CPL)
- 40,976 Reach
- 82,912 Impressions
- ₹16,054 Ad Spend

This campaign highlights our ability to drive quality results in a competitive luxury market using performance marketing strategies.