->Designed an illustrated user persona and end-to-end customer journey map for BeReal, a social media platform focused on authenticity and unfiltered content.

->The project aimed to understand how content creators and influencers experience BeReal differently compared to traditional social platforms.

->Mapped the complete user journey from awareness to long-term loyalty, highlighting emotional states, motivations, friction points, and unmet needs at each stage.

->Focused on identifying product gaps, behavioral insights, and engagement opportunities for creators seeking low-effort, behind-the-scenes content sharing.

->Translated qualitative insights into actionable product and feature improvement opportunities to enhance user retention and creator satisfaction.

Overall, this project demonstrates a strong user-first product thinking approach by translating behavioral insights into actionable design and feature opportunities for BeReal. By deeply understanding a creator’s motivations, frustrations, and emotional journey, the analysis highlights how authenticity-driven platforms can better support engagement, trust, and long-term loyalty without compromising their core philosophy. The illustrated persona and journey map not only surface key friction points across the user lifecycle but also provide clear directions for improving creator experience, retention, and platform value.