This project involved developing integrated campaign ideas for Glued, a large-format gaming and entertainment centre, with the objective of driving footfall and increasing engagement across different audience segments. I created multiple campaign concepts for a ₹599 unlimited gaming pass and bowling experiences, tailoring ideas, messaging, and media formats separately for gamers, young people, and general audiences. The work included campaign naming, core ideas, social media copy, billboard and poster lines, event concepts, and in-venue neon signage copy. The assignment demonstrates strategic audience segmentation, on-ground activation thinking, and platform-aware copywriting across digital, outdoor, and physical spaces.