Fortuna PR Copywriting Project
This project focuses on culturally grounded brand strategy for Indian heritage brands. I developed a trust-recovery approach for Fabindia based on accountability and respect for tradition, and a devotional campaign for PoojaShree that positions the Karwa Chauth kit as a sacred companion to ritual. The work prioritises authenticity, emotional resonance, and cultural sensitivity over promotional messaging.
01 Oct 2025
Keywords
copywriting
seo
writing
