In this assignment, I took one Leap UK Masterclass and repurposed it into a structured content strategy. I proposed three content buckets with clear formats, tones, and posting frequencies. I then developed three long-running IP ideas designed to showcase counselors and build engagement. Finally, I created a step-by-step execution plan that explains how I would move from raw masterclass footage to final published content, including resources, tools, and timelines. My focus throughout was on making the content repeatable, measurable, and aligned with the goals of awareness, trust, and conversion.