The following assignment was done as a part of the hiring process

Organization: Growth Square (works on personal branding for clients via LinkedIn) 

The Assignment comprised 2 parts (both for the LinkedIn audience)

1. write a case study on any brand that appeared on Shark Tank 3
2. Select any topic that Sarthak Ahuja discussed and write a clear and engaging post with great details.

and give image suggestions for both.

Timeline: The assignment was strictly expected to be completed and submitted within 24 hrs, which demanded a pretty tight schedule, but I managed to do it on time.

Here are the links to my work:

Case study: Farmdidi (Shark Tank S3) 

Personal branding for Sarthak Ahuja

My approach:

1.  I've selected Farmdidi for the case study as it was a women-led business for women, I thought it holds an entrepreneurial spirit with a cause. (I've watched a few before choosing Farmdidi).  After going through the whole episode of Shark Tank, I've researched their business website, YouTube, and Instagram to gather more information. 

2.  For Sarthak Ahuja, I took a significant portion of time to understand his profile to match my writing style to his persona.

 I chose the one where he talked about carpet exports, as it is most likely an overlooked content piece that holds good value.  I've gone through related government sites for accurate numbers and researched the most details possible about the carpet industry of India and the world. 

I've also studied LinkedIn's similar posts for inspiration.

Outcome:

The work resulted in engaging posts with great hooks that suit the professional audience of LinkedIn, and I managed to match my style to Sarthak Ahuja's with at most accuracy. I've also managed to design images for the posts within the limited time

My key takeaway from this assignment was that I got to push myself to work under tight time limits, which increased my potential, and I received a valuable learning kit from Growth Square.