TestMySkills

Built a Behaviour-Based WhatsApp Journey for TestMySkills

Brand: TestMySkills, an assessment and learning platform helping users identify strengths, improve performance and continue learning.

Goal: Increase user activation, assessment completion, retention and paid conversions through WhatsApp.

The Challenge:
Users were at different stages, from new sign-ups and abandoned assessments to active users nearing their free credit limit. A generic WhatsApp strategy couldn't address these different behaviours.

Results:
Built a behaviour-based WhatsApp ecosystem covering onboarding, assessment completion, score-based engagement, retention, conversion, retargeting, referrals and upgrades, creating personalized journeys based on each user's stage.

Want to know how we solved this problem? Check out the case study.

Want similar results for your brand? Book your consultation on WhatsApp- +91-9752209051