Brand: Flying Dresses

Objective: Drive qualified photoshoot enquiries and bookings from tourists and visitors in Dubai and position the brand as premium experience.

Problem: 

- Flying Dress Dubai operates in a high-consideration experience category, where customers typically need to see the quality of the photos, dresses, locations and overall experience before enquiring or booking

- The audience is not one homogeneous group- a solo traveller, couple, family, group of friends and maternity customer all have very different motivations for booking a photoshoot

- The service is also highly visual, meaning generic advertising cannot communicate the aspirational, luxury and Instagram-worthy nature of the experience effectively

Results: Generated consistent revenue and build a pipeline of qualified leads on WhatsApp DM

Want to know how we did this? Checkout Case Study.

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