StyleBuddy

Turned WhatsApp Into an Intent-Based Lead Qualification System

Brand: StyleBuddy, a personal styling and transformation service offering wedding styling, personal styling, ethnic wear styling, image consulting and personality development.

Goal: Convert website visitors and WhatsApp enquiries into better-qualified leads while giving sales clear context on each prospect.

The Challenge:
StyleBuddy caters to diverse customer needs, from wedding styling and ethnic wear to personal branding and image consulting. Each enquiry had a different intent, making consistent qualification and follow-ups challenging.

Results:
Built a structured WhatsApp journey across 7 customer intent categories, qualifying leads based on service requirement, timeline, location, budget and preferred mode. A Hot / Warm / Cold framework helped the sales team prioritize high-intent prospects with relevant context.

Want to know how we solved this problem? Checkout the case study.

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