Managed and optimized Meta Ads campaigns for Teja IT Company to generate leads and increase inquiries for Java Full Stack training programs.

Campaign Duration

8 April – 8 May

Objectives

• Generate quality leads and calls
• Increase course awareness and engagement
• Improve campaign performance and reduce cost per result
• Reach targeted audiences interested in IT training programs

My Responsibilities

• Campaign setup and management in Meta Ads Manager
• Audience targeting and segmentation
• Ad creative optimization
• Campaign performance monitoring
• Lead generation strategy
• Performance analysis and reporting
• Budget optimization and scaling

Campaign Results

📈 Total Reach: 154,000+ audience reached
📈 Total Impressions: 280,000+ impressions generated
📈 85+ calls and leads generated
📈 Lowest Cost Per Result achieved: ₹47
📈 Improved campaign performance through optimization and targeting strategies

Key Learnings

• Audience targeting plays a major role in lead quality
• Creative optimization improves CTR and engagement
• Continuous performance monitoring helps reduce CPL
• Retargeting and campaign analysis improve conversions