lient

Mahika Gold

Industry

Gold Buying & Instant Cash Services

Objective

Generate high-quality leads from customers interested in selling old gold while maintaining a low cost per lead and maximizing campaign reach.

My Role

• Meta Ads Campaign Planning
• Lead Generation Strategy
• Audience Segmentation
• Influencer Creative Campaign Management
• Lead Form Setup & Optimization
• Budget Management
• Performance Monitoring & Reporting

Results Achieved

📈 97 Qualified Leads Generated

📈 47,589 Impressions

📈 31,694 Reach

📈 Cost Per Lead as low as ₹35.21

📈 ₹4,753 Total Campaign Spend

Strategy Used

• Location-Based Audience Targeting
• Interest & Behavioral Audience Segmentation
• Influencer Reel Campaigns
• Instant Lead Forms
• Creative A/B Testing
• Continuous Performance Optimization

Outcome

Successfully generated 97 qualified leads while maintaining a cost-efficient acquisition strategy. The campaign increased brand visibility, customer inquiries, and lead generation performance through targeted Meta advertising.