Managed and optimized Meta Ads campaigns for Akshara Gold, a business specializing in old gold buying and instant cash services. The campaigns focused on generating quality leads, customer inquiries, and increasing brand visibility.

Campaign Duration

15th April – 14th May

Objectives

• Generate quality leads and customer inquiries
• Increase awareness for old gold buying services
• Optimize campaign performance and reduce cost per lead
• Reach targeted audiences interested in instant cash for gold services

My Responsibilities

• Meta Ads campaign setup and management
• Audience targeting and segmentation
• Lead generation campaign optimization
• Creative performance analysis
• Budget management and optimization
• Campaign monitoring and reporting

Campaign Results

📈 Total Leads Generated: 43+ leads
📈 Total Reach: 30,000+ audience reached
📈 Total Impressions: 47,000+ impressions generated
📈 Lowest Cost Per Lead achieved: ₹90
📈 Improved campaign performance through audience optimization and creative testing

Key Learnings

• Hyperlocal audience targeting improves lead quality
• Lead generation campaigns perform well for service-based businesses
• Creative optimization significantly impacts CPL and engagement
• Consistent campaign monitoring improves performance efficiency

Tools Used

• Meta Ads Manager
• Canva
• Meta Business Suite
• Campaign Analytics & Reporting Tools