I managed the Instagram profile for PetPerk Global, a brand centered around pet accessories and pet-care products. My focus was on expanding brand visibility, improving engagement, and building authentic connections within the pet community across India.

A major part of my strategy involved executing extensive barter collaborations with dog and cat creators. I reached out to niche pet influencers, coordinated product exchanges, and ensured smooth communication throughout the collaboration process. These partnerships helped generate organic content, boost reach, and build trust through genuine pet-owner endorsements.

Alongside collab management, I also maintained a consistent posting strategy—showcasing products, highlighting user-generated content, and keeping the feed visually appealing and aligned with the brand’s playful, pet-friendly identity.

This approach not only strengthened PetPerk Global’s presence among pet lovers but also created long-term relationships with creators who became advocates for the brand.