I managed the Instagram account for Ampkrafts (@ampkrafts), a brand focused on personalized, handcrafted gifts. My primary goal was to strengthen the brand’s visual identity, improve engagement, and support meaningful conversions.

I maintained a consistent posting strategy across posts and Reels, highlighting products like custom keychains, pendants, and other personalized gifts. I focused on creating visually appealing, story-driven content that showcased the craftsmanship and emotional value behind each product.

In addition to organic content, I also worked on ad creatives designed to generate a strong ROI. This involved crafting attention-grabbing visuals, refining messaging for better click-through and conversion, and aligning each creative with the brand’s tone and audience preferences. These ads helped amplify reach, drive traffic, and support sales growth.

I also curated the overall aesthetic of the feed, ensuring it remained clean, cohesive, and aligned with the brand’s personality. Through thoughtful captions and consistent quality, I helped build a more engaged and connected community.

Overall, my work contributed to positioning Ampkrafts' Instagram as both a storytelling platform and a performance-driven channel that supported the brand’s business goals.