Social Media Management Summary for Saraswati Shishukunj

I managed the Saraswati Shishukunj (@saraswatishishukunj) Instagram account from May 15th, 2020 to July 5th, 2024, during which I played a key role in building the school’s digital identity from the ground up.

Starting with zero followers, I scaled the account to a community of 4,000 engaged parents, students, and well-wishers. Over this period, I created and executed a content strategy focused on storytelling, school activities, student achievements, event highlights, and parent-centric communication.

My work led to 20+ viral posts, significantly increasing visibility and strengthening the school’s online presence. Engagement was a major priority, and I consistently crafted content that sparked interactions, increased reach, and built a warm, active community around the brand.

Overall, I transformed the account into a vibrant platform that showcased the school’s culture while maintaining consistent growth and meaningful engagement.