I managed the CodeBasics (@codebasicshub) Instagram account from November 1st, 2022 to May 31st, 2023, during which I played a key role in shaping the brand’s content direction and overall social media strategy.

During this period, I worked extensively on content ideas, strategic planning, and content creation, ensuring that every post aligned with CodeBasics’ mission to make data education simple and accessible. A large part of the content I created not only performed well on Instagram but was also repurposed and published on LinkedIn, helping the brand maintain a strong presence across platforms.

I introduced a structured and streamlined approach to social media—covering content planning, visual consistency, audience engagement, and scalable workflows. I also set the foundation for how the team could continue executing content seamlessly even after my tenure by defining formats, creative direction, and overall strategy.

Overall, my contribution strengthened CodeBasics’ presence on Instagram and LinkedIn, providing a solid long-term roadmap for educational and engaging content.