I managed the Medina Basketball (@medina.basketball) Instagram account from November 1st, 2023 to July 31st, 2024, focusing on expanding their reach among students and promoting their summer and fall training programs.

During this period, I scaled the account from 500 followers to 1,500+, building a community of students and parents who consistently engaged with training content, program updates, and skill-development posts.

I also created high-performing Meta and Google ad creatives specifically designed to drive sign-ups for their seasonal programs. These campaigns generated over $15,000 in business, significantly boosting enrollment and visibility for both the summer and fall sessions.

Overall, my work strengthened Medina Basketball’s digital presence, increased program awareness, and turned targeted engagement into real student enrollments.