GTM Strategy for gstore by Grey Orange
Project Overview: Developed a comprehensive Go-To-Market (GTM) strategy for inStore, a retail tech solution, targeting the US and UK markets.
Key Objectives:
- Market Analysis: Identified key customer segments and pain points.
- Positioning & Messaging: Defined UVP, tagline, and messaging for retail leaders.
- Channel Strategy: Recommended marketing channels, partnerships, and events.
- Customer Acquisition: Proposed tactics to acquire the first 20 customers and build credibility.
- Digital Media Strategy: Developed a digital campaign on LinkedIn & Google Ads.
- Expansion Roadmap: Phased rollout plan with KPIs for USA & UK market success
01 Apr 2025
Keywords
GTM
go-to-market strategy
go to market
Customer Segmentation
Digital Media Strategy
Expansion Roadmap
product marketing
Brand Positioning
Digital Campaigns
Product Launch strategy
product lau
