Spec Ad for Johnson & Johnson for their Ultra-Moisturizing Wipes
This speculative campaign for Johnson & Johnson’s Johnson’s Baby was created as a refreshing departure from traditional emotional advertising, executed with zero budget and boundless creativity. Envisioning babies in an uproarious WhatsApp group—swapping memes, dramatic voice notes, and diaper rash dilemmas—it leveraged sharp POV storytelling, viral humor, and smart sound design to animate the chaos.
Johnson’s Ultra-Moisturizing Wipes emerged as the playful savior, turning a simple premise into a compelling, shareable story. This project highlights the power of innovative thinking and resourcefulness, delivering impactful marketing through bold ideas alone.
01 Mar 2025
Keywords
Spec Ad
Advertisement
copywriting
creative ads
spec commercial
Design
creative thinking
