- Managed a diverse client portfolio, including an Indian classical musician, a Bollywood celebrity stylist, a dermatologist clinic, an eye clinic, an NGO for youth, an Indian activewear brand, a beauty and nail salon, an interior architecture design studio, and a catering company, as the Social Media Manager.
- Developed and implemented curated content strategies tailored to each client's unique identity and target audience.
- Directly involved in producing video content (Reels), including shooting and editing, to deliver engaging material tailored to diverse client profiles.
- Extensive copywriting work for social media posts, ensuring compelling and consistent messaging across all platforms.
- Occasional creation of static graphic posts to complement overall content strategy and enhance visual appeal.
- Crafting marketing strategies aligned with client goals, leveraging insights to drive engagement and growth across social media channels.
- Utilization of research and proofreading skills to ensure accuracy and credibility of content across client profiles and marketing materials.
- Conducted research to identify relevant influencers and initiated outreach efforts to collaborate with them, leveraging their networks to amplify client brand visibility and engagement.

PS:
Upon joining the agency, I noticed a gap in their social media presence due to understaffing and a heavy client load. Proactively, I developed ideas and content pegs to address this issue. While they were approved internally, I cannot share the reference links as I lack permission to disclose the content.